The goal of creating your own media is simple: Your content should help you contribute your own opinion to an ongoing conversation. It should be able to provide answers. And if you are consistent, it should have the affect of positioning you as a thought-leader in your field, creating more value for your brand.
The power and importance of social media in today’s world is so big that it has been included in the curriculum of almost any kind of school all over the globe. Professionals and business execs who want to gain a profound understanding of brand management and Internet marketing must learn to leverage the power of social media for their businesses and organizations.
Nobody can deny that social media outlets like Facebook, Twitter, Instgram, and Pinterest rule the digital space. Since social media outlets have an advertising business model, they depend heavily on user engagement, and everyday they are discovering new ways to keep users on their outlet for as long as possible. For this reason, many brands might be thinking that investing in their social media presence is more significant than investing in a website and logo. This is a reasonable assumption... but it is incorrect.