The Benefits of a Multifaceted Brand

The Benefits of a Multifaceted Brand

A brand can be summed up as the way in which the public sees an individual, a company, an event, or a service provider. As a result, a brand's success is based on two important factors. First, there is the awareness of the brand, which is the number of people who know about it and its brand holder. Second, there is the perception of the brand, which is what the people who know about the brand think of it and its brand holder. 

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Brands to watch: SHENOVA - Fashion Inspired by Science

Brands to watch: SHENOVA - Fashion Inspired by Science

Shenova was created by Holly Renee, the daughter of a molecular biologist mother and sister to a computer programming prodigy brother. Her family was her inspiration for her line, a beautiful collection of dresses that boast tech and science inspired graphics on the fabric, patterns that Holly designed herself. "The day I found out I could print my drawings onto fabric, I was hooked," she explains. "I knew I had found my medium." 

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Don't DIY: Why you need to hire a digital strategist

Don't DIY: Why you need to hire a digital strategist

As companies grow and become more serious about digital marketing and more focused on brand building, partnering with designers and developers who have the specific expertise to look beyond simple websites and create long-term and over-arching strategies focused on creating extraordinary experiences will prove to be worth the investment.

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The importance of real life events in a digital world

The importance of real life events in a digital world

Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events. Brands use event marketing entertainment (like shows, contests, or parties) to reach consumers through direct hand-to-hand sampling or interactive displays. The practice works because it engages consumers while they’re in a willing, participatory position. 

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