For those of us who grew up nerds, we developed our outcast identities in school. If you were a teenager in the 70's, 80's, or 90's, chances are if you were called a geek, you were unpopular. Oddly enough, the things that made us socially awkward in our formative years became the things that helped us stand out later in life. Now that geek culture is mainstream who are the new outcasts?
Whether you're involved in selling financial services or marketing handmade hair products, your branding message must be cohesive and clear to your consumers. If you feel your customers aren't understanding what you are all about, it just might be time to consolidate your brand.