By now, any brand with a Facebook page knows that organic reach is dying a horrible death. As Facebook pushes to monetize the platform, more and more brands will feel the pinch of being unable to reach the very same fans they spent so much time accruing in the first place. It's shady, but it's a pretty smart business move for a publicly floated company like Facebook.
For those of us who grew up nerds, we developed our outcast identities in school. If you were a teenager in the 70's, 80's, or 90's, chances are if you were called a geek, you were unpopular. Oddly enough, the things that made us socially awkward in our formative years became the things that helped us stand out later in life. Now that geek culture is mainstream who are the new outcasts?