By now, any brand with a Facebook page knows that organic reach is dying a horrible death. As Facebook pushes to monetize the platform, more and more brands will feel the pinch of being unable to reach the very same fans they spent so much time accruing in the first place. It's shady, but it's a pretty smart business move for a publicly floated company like Facebook.
For those of us who grew up nerds, we developed our outcast identities in school. If you were a teenager in the 70's, 80's, or 90's, chances are if you were called a geek, you were unpopular. Oddly enough, the things that made us socially awkward in our formative years became the things that helped us stand out later in life. Now that geek culture is mainstream who are the new outcasts?
As companies grow and become more serious about digital marketing and more focused on brand building, partnering with designers and developers who have the specific expertise to look beyond simple websites and create long-term and over-arching strategies focused on creating extraordinary experiences will prove to be worth the investment.
The goal of creating your own media is simple: Your content should help you contribute your own opinion to an ongoing conversation. It should be able to provide answers. And if you are consistent, it should have the affect of positioning you as a thought-leader in your field, creating more value for your brand.
Whether you're involved in selling financial services or marketing handmade hair products, your branding message must be cohesive and clear to your consumers. If you feel your customers aren't understanding what you are all about, it just might be time to consolidate your brand.
The power and importance of social media in today’s world is so big that it has been included in the curriculum of almost any kind of school all over the globe. Professionals and business execs who want to gain a profound understanding of brand management and Internet marketing must learn to leverage the power of social media for their businesses and organizations.
Nobody can deny that social media outlets like Facebook, Twitter, Instgram, and Pinterest rule the digital space. Since social media outlets have an advertising business model, they depend heavily on user engagement, and everyday they are discovering new ways to keep users on their outlet for as long as possible. For this reason, many brands might be thinking that investing in their social media presence is more significant than investing in a website and logo. This is a reasonable assumption... but it is incorrect.