By now, any brand with a Facebook page knows that organic reach is dying a horrible death. As Facebook pushes to monetize the platform, more and more brands will feel the pinch of being unable to reach the very same fans they spent so much time accruing in the first place. It's shady, but it's a pretty smart business move for a publicly floated company like Facebook.
Whether you're involved in selling financial services or marketing handmade hair products, your branding message must be cohesive and clear to your consumers. If you feel your customers aren't understanding what you are all about, it just might be time to consolidate your brand.