A brand can be summed up as the way in which the public sees an individual, a company, an event, or a service provider. As a result, a brand's success is based on two important factors. First, there is the awareness of the brand, which is the number of people who know about it and its brand holder. Second, there is the perception of the brand, which is what the people who know about the brand think of it and its brand holder.
By now, any brand with a Facebook page knows that organic reach is dying a horrible death. As Facebook pushes to monetize the platform, more and more brands will feel the pinch of being unable to reach the very same fans they spent so much time accruing in the first place. It's shady, but it's a pretty smart business move for a publicly floated company like Facebook.
As companies grow and become more serious about digital marketing and more focused on brand building, partnering with designers and developers who have the specific expertise to look beyond simple websites and create long-term and over-arching strategies focused on creating extraordinary experiences will prove to be worth the investment.
Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events. Brands use event marketing entertainment (like shows, contests, or parties) to reach consumers through direct hand-to-hand sampling or interactive displays. The practice works because it engages consumers while they’re in a willing, participatory position.
The goal of creating your own media is simple: Your content should help you contribute your own opinion to an ongoing conversation. It should be able to provide answers. And if you are consistent, it should have the affect of positioning you as a thought-leader in your field, creating more value for your brand.
Nobody can deny that social media outlets like Facebook, Twitter, Instgram, and Pinterest rule the digital space. Since social media outlets have an advertising business model, they depend heavily on user engagement, and everyday they are discovering new ways to keep users on their outlet for as long as possible. For this reason, many brands might be thinking that investing in their social media presence is more significant than investing in a website and logo. This is a reasonable assumption... but it is incorrect.