Content has many forms: text, images, video, audio or a combination of these. Currently, only text can be checked for uniqueness and originality. In fact, Google does not check for the originality of images (although they have the ability to do so). In reality, most original content is actually nothing more than creating a piece of media that expresses a different view or opinion about something that is already being discussed in the digital space. It is easy to underestimate why creating content in important. Yet, once you start posting your own original content, you will see a definite change in your analytics. At a time when content is king, here are three thing to keep in mind:
You need high quality content to rank in Google. High quality content has many characteristics, and one them is originality. When Google is crawling a page and detects that the content of the page is already available in their index,they usually ignore it. If this happens for a lot of pages of the same website then it will gradually harm the performance of that website is Google Search.
You need good content to do well in social media marketing. If you want to succeed in social media marketing and encourage users to engage with your content, then you need to offer something unique to make you stand out from competitors.
- You need original media for any successful content marketing campaign. Content marketing is, of course, about the media you are using as assets. If you don’t provide for content that is of high quality, then most likely your content marketing campaign will fail, creating a negative impact on your SEO and social media marketing.
The goal of creating your own media is simple: Your content should help you contribute your own opinion to an ongoing conversation. It should be able to provide answers. And if you are consistent, it should have the affect of positioning you as a thought-leader in your field, creating more value for your brand.