Nobody can deny that social media outlets like Facebook, Twitter, Instgram, and Pinterest rule the digital space. Since social media outlets have an advertising business model, they depend heavily on user engagement, and everyday they are discovering new ways to keep users on their outlet for as long as possible. For this reason, many brands might be thinking that investing in their social media presence is more significant than investing in a website and logo. This is a reasonable assumption... but it is incorrect.
Social networks control the interaction between the user and any brand who wants to target that user. However, once that user clicks a link leading to your website, you are in control of what they see and how they interact with your platform. At that point, your website becomes your world and your logo becomes the single most visible representation of the company, the graphical display of your company's unique identity. In addition, a well-designed website and logo communicate a degree of professionalism and competence that can help steer potential new clients toward selecting your business rather than a competitor with no or substandard logos. This is why your website and logo matter as much now as they ever did.
Now that we have established that websites do, in fact, still matter, here is the big question: Is your company's website optimized for mobile? Because the potential clients visiting your site expect it to be.
What device are you using to view this website right now? Statistically speaking, more than 50% of you are viewing it using a touch-based mobile device such as a Smartphone or Tablet. And that percentage is only set to increase, making desktop and laptop users a minority when it comes to those visiting any website.
5 Mobile Optimized Website Benefits
1. Improved User Experience
If the user can’t easily browse and read the content on your website from their mobile device, they will leave uninspired.
2. Increased Average Time on Site
As with everything that exists online, it is about time. You have a limited amount of time to capture a website visitor’s attention. This is even more so the case with mobile devices because users are accessing your website while out and about on the go. If a visitor is able to easily navigate your pages and the content is written mobile friendly, you increase the chance of converting visitors into customers.
3. Faster Website Load Speed
Studies show that mobile website users will abandon a page if they have to wait more than 6-10 seconds for it to load. Speed is important because, as previously mentioned, time is limited. A normal website that isn’t mobile optimized will render very slowly on your mobile device or in worse case scenarios, it may not load at all. A mobile ready website will load quickly because the code is structured in a way that it is compatible with mobile devices.
4. Improved Mobile SEO
When it comes to search engine optimization, we are all slaves to Google whether we want to be or not. According to Google, it is recommended webmasters build their sites as responsive, but if that isn’t an option, they prefer your business makes a separate HTML website to serve to mobile users. This will increase the likelihood your site will rank well among Google mobile search.
5. Competitive Advantage Over Your Competition
There is the chance that your competition is already ahead of the game with a beautifully optimized mobile website. Out of the top 200 retailers surveyed, 68 companies didn’t have a mobile ready website (1 out of 3). It is safe to assume this is a high number but certain industries are much more progressive in this regard. We recommend visiting the websites of your competition to see if they are mobile optimized. This will give you an idea of the landscape and where your company falls.
Social media is a powerful tool for your business. It's important to remember, however, that you are just a renter on a social network, but on your website you are the owner. To get the type pf engagement that leads to conversions, exposure, and growth for your brand, you can't escape the need for a good old fashioned website and logo.