A brand can be summed up as the way in which the public sees an individual, a company, an event, or a service provider. As a result, a brand's success is based on two important factors. First, there is the awareness of the brand, which is the number of people who know about it and its brand holder. Second, there is the perception of the brand, which is what the people who know about the brand think of it and its brand holder. Combined, these two factors enable a brand to not just distinguish the brand holder from others, but also ensure that they are seen as someone that can be trusted and relied upon by their customers.
The earliest brands tended to be focused in nature, but that soon changed as businesses realized that existing reputations could be used to provide a powerful boost to their efforts to sell new products and services. As a result, it should come as no surprise to learn that personal brands have become more and more versatile in nature as well, particularly since their brand holders are seeing significant benefits from adopting a more multifaceted approach to their branding.
How Can a Multifaceted Brand Contribute to Successful Brand-Building?
In short, a multifaceted brand is a brand that encompasses more than one role. For example, someone who is a coder, a model, and a mother can represent themselves in those roles using a single multifaceted brand instead of having three separate brands for three separate roles, which is somewhat similar in concept to how businesses can choose to sell a wide range of products and services bearing the same brand. Although it is worth mentioning that a multifaceted brand can save its brand holder a lot of time and effort in brand maintenance, its chief benefit consists in its effect on the public.
To understand the effects of a multifaceted brand on the public, it is important to point out that likability is the basis of brand-building success. After all, if someone doesn't like a particular brand, they are not going to bother with buying products and services from them. In contrast, if someone does like a particular brand, they are going to go out of their way to buy products and services bearing that brand, though the degree to which they will do so depends on the extent of their feelings for said brand.
Someone who is unafraid to show all aspects in their brand can seem more open and honest than others, which is absolutely critical for establishing the trust that underlies successful business relationships. After all, a brand that is as multifaceted as the person it represents is more genuine than a brand that has been carefully cultivated and trimmed to present a part of that same person in the best light possible. Better still, different facets of a multifaceted brand can appeal to different demographics, meaning that it can reach a much bigger segment of the population than its single-faceted counterparts. Something that is critically important because brand-building success is in significant part, a numbers game.
Of course, there are real reasons why some people might not be interested in switching over to multifaceted brands. However, they should be made aware of the benefits to both the traditional approach and the new approach to branding so that they are empowered to make the choice that is best-suited to their needs and interests.
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