The Benefits of a Multifaceted Brand

The Benefits of a Multifaceted Brand

A brand can be summed up as the way in which the public sees an individual, a company, an event, or a service provider. As a result, a brand's success is based on two important factors. First, there is the awareness of the brand, which is the number of people who know about it and its brand holder. Second, there is the perception of the brand, which is what the people who know about the brand think of it and its brand holder. 

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What zombies can teach us about Facebook marketing.

What zombies can teach us about Facebook marketing.

By now, any brand with a Facebook page knows that organic reach is dying a horrible death. As Facebook pushes to monetize the platform, more and more brands will feel the pinch of being unable to reach the very same fans they spent so much time accruing in the first place. It's shady, but it's a pretty smart business move for a publicly floated company like Facebook. 

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Brands to watch: SHENOVA - Fashion Inspired by Science

Brands to watch: SHENOVA - Fashion Inspired by Science

Shenova was created by Holly Renee, the daughter of a molecular biologist mother and sister to a computer programming prodigy brother. Her family was her inspiration for her line, a beautiful collection of dresses that boast tech and science inspired graphics on the fabric, patterns that Holly designed herself. "The day I found out I could print my drawings onto fabric, I was hooked," she explains. "I knew I had found my medium." 

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If geek is the new cool, what is the new geek?

If geek is the new cool, what is the new geek?

For those of us who grew up nerds, we developed our outcast identities in school. If you were a teenager in the 70's, 80's, or 90's, chances are if you were called a geek, you were unpopular. Oddly enough, the things that made us socially awkward in our formative years became the things that helped us stand out later in life. Now that geek culture is mainstream who are the new outcasts?

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Don't DIY: Why you need to hire a digital strategist

Don't DIY: Why you need to hire a digital strategist

As companies grow and become more serious about digital marketing and more focused on brand building, partnering with designers and developers who have the specific expertise to look beyond simple websites and create long-term and over-arching strategies focused on creating extraordinary experiences will prove to be worth the investment.

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The importance of real life events in a digital world

The importance of real life events in a digital world

Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events. Brands use event marketing entertainment (like shows, contests, or parties) to reach consumers through direct hand-to-hand sampling or interactive displays. The practice works because it engages consumers while they’re in a willing, participatory position. 

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Why your company should already be creating original content

Why your company should already be creating original content

The goal of creating your own media is simple: Your content should help you contribute your own opinion to an ongoing conversation. It should be able to provide answers. And if you are consistent, it should have the affect of positioning you as a thought-leader in your field, creating more value for your brand. 

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10 things that every brand needs to know about social media

 10 things that every brand needs to know about social media

The power and importance of social media in today’s world is so big that it has been included in the curriculum of almost any kind of school all over the globe. Professionals and business execs who want to gain a profound understanding of brand management and Internet marketing must learn to leverage the power of social media for their businesses and organizations.

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